The steps to reach success for any website entirely depends on how its web design is done. Whether the designers have taken the utmost care or not while developing it. Web page design is more a more crucial task for conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn’t necessarily mean how it looks like and feels like but is how it works. Lacking in any aspect could end up your career as a successful business rival.
- SEO FRIENDLY: Focusing on SEO at the early stage can save your website from drowning. Whether you’re going for a new website or getting your website re-designed, search engine optimization should be your topmost focus. I bet that you can save a lot of money if your website follows the right SEO recommendations at the time of the development. “A website without proper SEO design is like a home in the forest with no roads leading towards it.” Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica etc. can be used for the body texts.
- COMMUNICATION EFFECTIVE: The ultimate purpose of the visitors is to get information, and if your website is able to communicate with your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organizing information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.
Compatible with mobiles: As more and more people use their mobile phones to access the Internet, creating a mobile-optimized website has become a necessity.
It is important to check how your existing website appears on mobile. You can use Google mobile site tester to check it out. If your website cannot currently be accessed on mobile, you can create a mobile version of your website for free with the help of web-based mobile website builders.
- User friendly: Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons of visitors leaving a website. Make sure your website loads within 4 to 6 seconds as it is important for good usability. It also affects your search engine ranking. Customer expectations have changed significantly in recent years. A typical client only waits for a few seconds for your page to load, after which they will most likely circumnavigate to an opponent’s site never to visit again.