Psychological principles serve as a guide for designing more intuitive, human-centered products and experiences. Where keeping in mind these principles helps us create designs that consider how people actually are, as opposed to forcing them to conform to the technology. The following principles will help you ensure a better UX.
- Hick’s Law:
This law guides us how to reduce cognitive load for users by minimizing choice and breaking long or complex processes into screens with fewer options. It’s always
important to keep in mind how you are presenting options to your user.
Try making the information easier to digest for your users, you may resolve the issue of too much functionality crammed into a site is by chunking complex items into smaller steps.
2. Learning mental mode of your audience:
According to psychology every human has a built-in mental model of how to interact with objects or systems. A user has formed a mental mode from experiences and expectations of the real world. For designing effective online experiences, you need to match people’s mental models of what they expect to find on your website. They already know how to interact with or what to expect from interfaces like your website, being mindful of that make it much more appealing to eyes.
3. Improving cognitive load:
Cognitive load basically is the mental processing power being used by our working memory more or less like a processing chip. Bombarding users with ton of information will ultimately affect their performance. One may feel overwhelmed, confused, and ultimately abandon the task or site. Using ambivalent language makes the experience confusing and difficult to navigate. Try making it easy and effortless for users to follow the instructions or perform a task.
4. Learning that Appearances matter:
Know that visualization matters, your pictures gain more attention than your words. Start working on the colors and the designs to signal attention, influence moods, and even trigger psychological reactions.
5. Von Restorff Effect:
This effect helps us to know that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. It explains why you want to make important actions distinct from other elements on the page. You need to make it easy for users to distinguish between other items and the primary CTA. Make an element visually distinctive by changing size, shape, color, padding, etc.
6. Miller’s Law:
This law helps us to use chunking to organize content into smaller clusters to help users process, understand, and memorize easily. chunking can be an incredibly valuable tool when applied to design. It describes the act of visually grouping related information into small, distinct units of information.
7. Positioning effect:
This effect teaches us that users have a tendency to be more attracted to first and the last items displayed in a series. Items at the beginning of a list are recalled with greater accuracy than items in the middle of a list, whereas also the items appearing at the end of a series are also more likely to elicit better recall than items presented in the middle of a list.